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Striving for total innovation is bad business

July

06

by Kaj Kandler

I found an interesting read that furthers the debate of “making new products to similar” which I have written about. The “Emergence Marketing” blog does summarize a very applicable article in the Harvard Business Review.

For a product like OpenOffice this would mean that closely resembling the market leader in functionality and user interface is actually beneficial and does increase the chances of adoption.

This entry was posted on Thursday, July 6th, 2006 at 11:17 am and is filed under Business, Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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