October

12

by Kaj Kandler

… unless they can get it for free.

A marketing study at the Univeristy of Arizona asks the question what makes students pay for office suite software and are free open source alternatives like Open Office an alternative to pirated copies of the market leading MS Office?

The research looked at how much students would be willing to pay for a legal copy if the consequences woudl be the two choices. It turns out that $98 is the media price students were willing to pay to own a legal license. And that registration was a wee more effective than the publication that the software is not registered with every document that is produced and shared with others.

Interestingly, a group of students that was educated of the free open source alternative Open Office did not show less incline to pay for the MS Office suite. The researchers conclude that stability of the product and logevity of the maker are more important than the price to pay. Also an important factor is the convenience of using an application that is already familiar and does not come with the pain of re-training.

* The article cited mentions in the introduction: “Microsoft Office suite claims an impressive 95 percent market share.” Benjamin Horst an Open Office dvocate from NY, pointed out in a discussion about this article that market share numbers are often misleading in the context of free software. Because, market sizes are measured in annual revenue spend for a particular product. However, free products do not generate any revenue, so the basis for comparison is off. By Horst’s estimation, Microsoft claims 400 Million Office installations, and OpenOffibe.org claims 100 Million. Ignoring the rest of the competition, he estimates a 20% market share for Open Office.

One Response to “Students don’t Mind to Pay for Office Software”

  1. Kaj Kandler Says:

    Ben Horst has blogged himself about his comments on “Marketshare Meme.”
    He points out more research from the Wharton school of business.

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