Archive for the ‘Analytics’ Category



by Kaj Kandler

I did start working the user experience of Plan-B for because I thought that 70% of a bounce rate is rather high. While I succeeded with some first steps to encourage visitors to explore the site, some other steps did not do as much as I had hoped. However I was wondering what my target should be? What would be a good bounce rate, specifically a good bounce rate for my type of site? I wondered if there is a benchmark that I could measure myself against?

Today I read the Google Help article about high bounce rate. Most informative is the video from Avinash Kaushik @ He states:
* Marketing metrics are different for every website
* Typical bounce rates are between 40 and 60%
* There are two reasons for a visitor bouncing:
* The visitor found what she was looking for (satisfied customer?)
* The visitor did not think she found what she was looking for (window shopping, in the wrong place, different expectations)
* It is hard (impossible) to know which is the reason for a bounce
* However changes in bounce rate are significant. The trend is your friend!
* Bounce rate is a great qualifier metric!

So here it is some number I can compare with. However, the nugget I learned is to read the bounce rate in conjunction with other metrics:
* How does the bounce rate for different traffic sources (Google vs. Bing, Search vs. Direct Link vs. Mail campaign, AdWords vs Organic search)
* How does the bounce rate differ per keyword on the same landing page?
* How does the bounce rate differ on the top 20 landing pages?



by Kaj Kandler

Most user of Plan-B for don’t notice, but we do deploy Google Analytics to track visitors and a myriad of other data.

However, I’m a bit disappointed about Google Analytics last update. While the added features are much appreciated, I have to notice that a lot of buttons and links getting to this functionality are broken. I can’t set my own date range for the analysis anymore and I can’t click on the link for the new (re-appearing) hourly view.

I guess I’m getting what I’m paying for. After all this service is free.