I currently happen to be with my Laptop in Barcelona, Spain. However, my PC is set up en_US with US time zone, etc. Now for Google I seem to have become a Spaniard now. When I type in www.google.com I get redirected to www.google.es, when I search something in the Firefox searchbar I get results from www.google.es. When I go to websites that serve Google AdSense, I get served Spanish advertisements.
This is nuts, because I do not speak Spanish and I can’t read it and my browser is set to the languages en, en_US, ge and pt. So no Spanish. And the site I visit, the business network LinkedIn is only available in English. So why is Google serving me like I’m a native, just because my IP address is currently in Spain?
Can anybody tell me how this is useful for me (do NO evil) or for the advertisers (do NO evil)?
In my book this is evil. It breaks the HTTP protocol, because that says the browser does determine what languages it prefers to accept and not Google or its misguided idea of localization. If they want to show me advertisement that are local to my location, fine. But please in a language that I do understand. Otherwise Google is waisting its ad space.