Archive for the ‘Amanda Watlington’ Category



by Kaj Kandler

Last summer I went to the first BarCamp Boston. I had a great time there and did not want to miss BarCamp Boston 2 this past weekend.

BarCamp Boston 2 was held at MIT Stata Center, the famous building by architect Frank O. Gehry.

The rules for a BarCamp an unconference of geeks are simple. Every participant can chair a session, discussion or provide a lightning talk. The organizers have set aside a few appropriate meeting rooms and a schedule on a blackboard where one can read the program and add one self to the offering. In addition the organizers and sponsors did provide us with food and refreshments.

The first session I attended was “JavaScript Encryption” by Alan Taylor. Alan presented a self contained HTML document that included encrypted content which could only be revealed with the correct password. He calls his project Message Vault. His experience with making the application secure was very interesting. His biggest challenge was to embed an encrypted form of the password that was hard to decipher.

Next, I attended “Open/Collaborative/Green Mapping” by Jerrad Pierce. I had met Jerrad earlier in the hall where he presented his maps and had talked him into presenting his experience with this project in a session. He has created a Green Map of Cambridge, as part of the GreenMaps initiative. He also wrote his thesis on the subject of a better index to points on the map. Jerrad had 45+ interested listeners and a lot of questions where asked. How did he get the data from public sources? What tools did he use? What other tools he could recommend, especially those that where available at no cost?

Amanda Watlington presented before the afternoon break about “Video – How to Make It Found in Search Engines”. She stressed that video and audio files become more important to search as people use the web increasingly to consume media. So she told webmasters that it is important to annotate the media assets with internal and external keyword tags and to write, if possible, a transcript from the media and post it on a page that contains the file. In addition she recommended to submit the media file to specialty search engines, in order to make it available to the searching public.

My last session for the day was “Financing your Startup” by David Kaufman. It wasn’t all new, but certainly a comprehensive overview of how to finance your startup. I took away the following tidbits of wisdom: “Revenue or advanced financing by your (future) customers is the best way to survive the first phase” and “VC financing is only appropriate if you can show a very fast adoption curve and a large market.” Typically VCs want to invest X Millions and have that returned 10 fold within 3 to 5 years. If your business model does not show a plausible case for this kind of development, do not spend (waste) your time with talking to VCs. In addition, think about who the VC would potentially sell his share in the company? It helps to know who would be a potential buyer, especially as the default exit strategy of an Initial Public Offering (IPO) is not as available as it used to be.

Unfortunately, I was not able to attend the socializing in the evening, as I had prior commitments.