Can 900,000+ users a week be wrong? It appears that nearly a million people download OpenOffice.org since the release of 2.3. Mark Herring, Senior Director, Marketing, StarOffice/OpenOffice.org at Sun Microsystems Inc. reports in details about the uptick in weekly download triggered by the latest release and the publicity of the OOoCon 2007 in Barcelona.
While the numbers are impressive, I think Mark’s speculation of cost for a regular markerting campaign to reach the same results is excessive. I think it is safe to assume that the majority of extra downloads are upgrades by existing users. If this would be a commercial product, one would not need to buy millions of e-mail addresses to reach the existing users. In a traditional proprietary software model, users register their software and with that allow the company to inform them of new releases. So there is no cost of 10c per e-mail to reach the existing user base. And some proprietary products get their users to even download automatically what ever they throw at them. I see this comparison as a bit shaky.