Plan-B for Software Documentation

I found an interesting read that furthers the debate of “making new products to similar” which I have written about. The “Emergence Marketing” blog does summarize a very applicable article in the Harvard Business Review.

For a product like OpenOffice this would mean that closely resembling the market leader in functionality and user interface is actually beneficial and does increase the chances of adoption.

OpenOffice.org continues its line of competitive advertisements. The marketing project unveiled a new campaign that capitalizes on the market leader’s delays with its upcoming release Office 2007.

“Take a Test Drive - Keep the Car!” hints that you can test drive and keep OpenOffice.org for free. While Microsoft invited potential users for an online test drive of its beta 2 pre-release in which saving and printing is disabled, OpenOffice.org aims at customers to download the latest release 2.0.3 and install the full version. The catch, upcoming Office 2007 will pinch testers who like in the wallet once it is available. In contrast OpenOffice.org is free and open source.

In addition, Office 2007 will have many user interface changes which frightens many users because they have to relearn their skills. Another point of critic is that Microsoft does not support the new ISO 26300 office document standard and is still haggling with Adobe over the support of PDF files.

Tens days ago I held a talk about blogs and forums as business and marketing tools at the Network@TheLibrary in Winchester, MA. Today I discovered the “A-Z of Professional Blogging“, a list that answers many questions my audience had.

It includes from A like “AdSense” the Google advertisement program used by many bloggers to defray some of the costs, to “Zoudry” a blog editor, all you wanted to know about blogging.

Don’t be afraid, it is not only for professional bloggers. The list helps especially those that want to learn a bit more about blogging or have started already.

This morning I participated to my very first skypecast. Skyepcast is a new feature of Skype the VOIP company recently bought by EBay. A skypecast allows to give of live talk over the Internet, using VOIP. It also offers the possibility for listeners to to participate in a conversation.

I was a mere participant of a skypecast by PitoSalas about “BlogBridge:Library“. Pito faired quite well considering the glitches this beta product still has. I found out about the event through an announecment on Pito’s blog. I followed the link to a page on Skype’s website, where the basics of the event where listed.

When it was time to join the skypecast I clicked on a button on that page and my Skype was started. I got a bit confused, when the application asked me if I wanted to connect to an +99….. number via SkypeOut. I was not sure if this was a way to run up a hefty bill with Skype, but I figured my balance on SkypeOut was a mere few dollars and I could risk these.

A new window opened and in a few minutes half a dozen people had gathered. However, the host was still missing so we did not hear each other. Once Pito had logged on, we were all connected in a voice conference. This lead to lots of audio feedback and a very noisy environment. Thankfully, Pito as presenter was able to mute all microphones of the participants and so we could actually hear what he had to say.

Pito talked about their new product BlogBridge:Library (more…) and guided us through a demo on their website. Using voice broadcasting only, pito had to talk us through his demo. Adding Skype Instant Messaging (IM) capabilities helped to facilitate questions to the presenter. However, we didn’t manage to all be part of one IM session, so that the burden fell on the presenter to read many windows and post his link into all of them. I imagine this will become unmanageable when the number of participants exceeds 10 or 20.

A few minutes into the skypecast an new participant joined and rather loudly commented on what Pito was presenting. I guess she didn’t realize that we all could hear her. It appeared that the new participant came in at the default setting “open mike”, which was not intended by the presenter at this point in time. I guess this is a bug in the skypecast software.

In my experience, skypecast has to iron out some kinks in its beta version and give some better instructions and training how to use this new product. As medium skypecasting is quite limited compared to full fledged web-conferences, for example from BostonConferencing.com.

Ben Horst and a group of OpenOffice.org activists has started a fund raising campaign to raise awareness for the open source office suite Their plan is to place full page advertisements in New York’s Metro newspaper. The concept has been pioneered by the Spread Firefox campaign in 2005 when the open source community raised the substantial funds required to place a double page ad in the New York Times.

The Spread Firefox campaign raised awareness for the launch of Firefox 1.0. The campaign to place an ad in the NY Times became news in itself, because it seemed so outrages. The fund raising was so successful, that a double sided ad appeared in the NY Times with the names of thousands of donors.

Ben Horst, a long-time activist for OpenOffice.org takes it on him self to organize the effort. He set up a project at Fundable.org to raise $10,000 for two full page advertisements in NY Metro. New York’s Metro is a free newspaper that is distributed to 330,000 people every day and read by 450,000 readers. The goal of Ben’s efforts is to raise awareness that there is an easy to use, free and guaranteed legal alternative to high priced office productivity suites.

In addition to raising the funds, Ben Horst runs also a grassroots discussion group and a competition to design the full page advertisement. This is a real grass roots effort that should help to put OpenOffice.org in the minds of people outside of the geek community.

If you’d like to contribute, please hurry. Ben’s goal is to place the ads in the first week of July.

Presentation at Network@TheLibrary Winchester, MA

Kaj Kandler, the founder of Conficio will present in June at the Network@TheLibrary in Winchester, MA. His topic will be “Using the Web to Generate Interest in Your Business: Part II, Blogs and Forums”

“Using the Web to Generate Interest in Your Business: Part II, Blogs and Forums”

Time: Tuesday, June 20th 2006, 10 - 11:30 a.m.

Location: Winchester Library, 80 Washington Street, Winchester, MA.

Kaj Kandler, founder of Conficio, will focus on how entrepreneurs and small businesses can use the Internet effectively to promote their business. In this follow-up to his November session, Kaj will talk about how to use blogs and forums to generate interest in your business. (You don’t need to have attended his previous session or have advanced computer knowledge to benefit from this presentation.)

Network @ The Library is open to all, especially entrepreneurs, consultants and others who are self-employed, providing them with an opportunity to meet others like themselves, talk about common problems, and learn about solutions and resources. For more information, visit http://www.winpublib.org/network.htm call the Reference Desk at 781-721-7171 ext. 20, or e-mail Janet Nelson at jnelson@minlib.net

Conficio publishes software manuals based on screencasts. Conficio’s Animated software manuals enhance training and support for non-expert PC users. Conficio uses screencasts to demonstrat functionality instead of describing it with words. For more information see Conficio’s website.

Presentation at Network@TheLibrary Winchester, MA

Kaj Kandler, the founder of Conficio will present in November at the Network@TheLibrary in Winchester, MA. His topic will be “Using the Web to Generate Interest in Your Business”

“Using the Web to Generate Interest in Your Business”

Time: Tuesday, November 15th 2005, 10 - 11:30 a.m.

Location: Winchester Library, 80 Washington Street, Winchester, MA.

Kaj Kandler, founder of Conficio, will focus on how entrepreneurs and small businesses can use the Internet effectively to promote their business. He will teach how E-Mail and a Web-Site can be used to reach prospects and stay in contact with customers. Mr. Kandler believes that the Internet can be a very cost effective way for local business to deliver customer value.

Network @ The Library is open to all, especially entrepreneurs, consultants and others who are self-employed, providing them with an opportunity to meet others like themselves, talk about common problems, and learn about solutions and resources. For more information, visit http://www.winpublib.org/network.htm call the Reference Desk at 781-721-7171 ext. 20, or e-mail Janet Nelson at jnelson@minlib.net

Conficio develops animated software manuals for business applications. Animated software manuals enhance training and support for average users of PCs. Conficio’s manuals are rich in screencasts, demonstrating functionality instead of describing it with words.